Marketplace GTM
Developed key pillars of the marketplace transition from a listing business to a two-sided marketplace for HomeAway partners.
Key Highlights:
Reached 75% of owners; 3x increase in WAUs for Ranking Metrics
Total realized value of Marketplace transition (2018-2019) $200M GBV
46% booking increase
Acceptance Rate = 80% (highest in history)
Cancellation Rate =27% (lowest in history)