Performance helps Vrbo owners understand how they are performing in the marketplace and what actionable recommendations/opportunities they have to increase bookings with their property. The product and coaching loop framework now exist across both Vrbo and Expedia group throughout the experience.
Key Highlights:
68% owners liked the product
70% said they would use this product regularly (weekly)
54% said the product would help them meet their performance
New product strategy unveiled in March 2019. Performance product thesis was merged with Expedia dashboard and components of strategy leveraged by Expedia’s Virtual Market Coach.